Award Description
Jury and Evaluation
Winner Benifits


Award Description

Goldreed Industrial Design Award (“GIDA” for short), based in Xiongan New Area of China, is an international design prize driven by globalization, specialization and market orientation. The prize is created to discover the future design, inspire the future life and enable the future city by exploring the Chinese concept of “harmony and peace” and attracting the global innovation featuring artificial intelligence and sustainability.


Design for the Future and a Better Life, which Inspired by the Eastern Wisdom.


To discover the good designs towards future which can lead a better lifestyle, upgrade industries and balance the city life with the nature.

Core Values

We will lead new directions for industrial development, create new ways of social life, and promote harmonious development between man and nature.

Organizational Structure

Host: Xiongan Future Industrial Design institute

Organizer:Goldreed Industrial Design Award committee

Support units:People's Government of Hebei Province

Xiongan New Area Administrative Committee

Contact Us

Phone / Fax: + 86-312-5675515


Linkedin: @goldreedAward

Official Website:

Address: B1-1, Building 1, Xiongan Green Building Exhibition Center, 
No. 77 Xingtai Street, Rongcheng County, Xiongan New District,  Hebei Province 071700

Entries Requirements

1. Entry is open to enterprises and institutions, design agencies, colleges, design teams, scientific research institutions and individuals from any country and region in the world.

2. If multiple parties are involved in the same product development (i.e. designer, company, etc.), make sure only one party registers and submits the entry only once.
3. The applicant must be the designer or have the rights on the entries she or he is presenting.
4. Participation is free of charge.

Eight Entry Categories
  • Manufacturing Equipment
    Advanced industrial equipment designs for emerging industries, including industrial equipment, construction equipment, agricultural and forestry equipment, mechanical tools, protective equipment, industrial robots, aerospace information equipment, commercial service robots, construction service robots, service robots, etc.
    Refer to the legend
  • Transportation Means
    Smart transportation designs, including unmanned vehicles, smart buses, high-speed trains, automobiles, aircrafts, mobility tools and facilities, service-oriented vehicles in urban areas, water and underwater vehicles, traffic robots, etc.
    Refer to the legend
  • Home Life
    Designs related to the home life, including home furniture, home appliances, kitchen and bathroom, home decoration, products for the elderly, children’s products, maternal and child products, toys and musical instruments, etc.
    Refer to the legend
  • Culture and Creativity
    Cultural, creative product designs, including local cultural gifts, stationery, fashion clothing and accessories, utensil packaging and tableware, etc.
    Refer to the legend
  • Sports and Healthcare
    Sport product designs that can improve people’s mental and physical health, including health and fitness facilities, medical devices, sports and leisure products, outdoor products, physical fitness test devices, health monitoring devices, etc.
    Refer to the legend
  • Public Facilities
    Product designs of service facilities within urban space system, including urban furniture, public lighting, guiding signs, shared facilities, information services, sanitation facilities, safety facilities , facilities for leisure and entertainment, emergency equipment, etc.
    Refer to the legend
  • Digital Technology
    Designs based on digital and information networks and other forms of delivery, include system or UX in cloud computing, big data, AI, blockchain, VR, smart cities, smart agriculture, IPV6, BDS, etc.
    Refer to the legend
  • Communication Design
    Innovative and interactive corporate product image communication designs,including corporate identity, brand design, display design, packaging design, animation and animation, print advertising media and other areas of products and services, etc.
    Refer to the legend
Award Classification

This year, GIDA will have the Best of the Best, Gold Awards, Future Star Awards, Good Design Awards and Nomination Awards. Among them, all Gold Awards go to the product group. If there is no entry up to the award standard, the organizing committee has the right to leave the Best of the Best vacant.

  • Best of the Best
    The Best of the Best is the highest award of GIDA. It is a top-level award that comprehensively embodies the core values of "leading the new direction of industrial development, creating a new way of social life, and helping the harmonious development between man and nature". There is one Best of the Best with a prize of 1 million yuan.
    Bonus and Quota
    1 term -1 million per term
  • Gold Awards
    Gold award is a symbol of high-quality design. It is an outstanding award that highlights a single aspect of GIDA purpose and core values. Taking into current social concerns into consideration, which are human care, green, appearance, intelligence and communication.
    Bonus and Quota
    5 terms - 350,000 per term
  • Future Star Awards
    Future Star Award goes to concept works with outstanding design in leading the direction of future design development and conveying future design concepts. It is the highest award in the concept design group. There are 2 Future Star Awards, each with a prize of 150,000 yuan.
    Bonus and Quota
    3 terms - 150,000 per term
  • Good Design Awards
    Good Design Award is for outstanding works. The award goes to entries that propose an excellent solution in detail and conform to the core values of GIDA. 55 Good Design Awards, divided into 45 Good Product Design Awards and 10 Good Concept Design Awards, each with a prize of 20,000 yuan.
    Bonus and Quota
    55 terms - 20,000 per term
  • Nomination Awards
    About 100 works from all entries in the product group and concept group are selected and awarded the "nomination award" (the actual number is subject to the evaluation result).
    Bonus and Quota
    subject to final results
Matters needing attention

1. All the prize money is RMB pre-tax amount, and the winners shall pay income tax according to law, or the prize money shall be paid after the withholding income tax is paid by the organizer.

2. The bonus will be distributed after the award ceremony of Golden Reed Industrial Design Award in accordance with the relevant fiscal and tax regulations and procedures of the People's Republic of China. The prize payment period is about 6 months (starting from the end of the award ceremony). The winner shall provide all the materials necessary for the prize payment to the organizing committee in time. In case of any delay in the submission of the materials or the change of the recipient of the prize, the organizing committee shall have the right to postpone the time of the prize payment and have the final right to explain.

Evaluation Methods

The product group and the concept group are evaluated independently, and there are three rounds of evaluation for each. In the preliminary evaluation, all entries are evaluated online. The second evaluation using on-site physical evaluation, if due to force majeure factors are taken online video evaluation method .The final evaluation includes online evaluation and offline physical evaluation  (including physical work, model or prototype, etc.), entrants are required to conduct a 3-minute video defense. If a participant does not submit a defense video on time or if the jury unanimously believes that a single entry does not qualify for the award, it may be selected from among the pending nominees for a replacement evaluation, and the unsuccessful entry will be given a nomination award.

Composition of judges

We invite authoritative experts from all of the world to serve as evaluation experts. In order to highlight the cross-border integration of design and enhance the comprehensiveness of the evaluation, in addition to domestic and foreign design experts, experts in other related fields such as industry, technology, venture capital, and media are also invited to evaluate as jury. Winners of the previous Best of the Best award will have the opportunity to be invited as jury experts too.

Review Dimension
  • Life human care and aesthetics
    Emphasis on "lifestyle"
  • Manufacture functionality and innovation
    Emphasis on "industry leadership"
  • Ecology sustainability
    Emphasis on "harmony and symbiosis"
  • Functionality
    It is implementable and maneuverable, meets the needs of users in terms of function and structure, and has good economic marketability, which helps to improve the level of industrial development and user satisfaction.
  • Innovation
    It is novel and unique in design, innovative in material, science and technology application, which can boost the diversified innovations in terms of society, technology, culture, and economy, etc.
  • Human care
    It is safe, healthy and easy to use, and can meet various needs of different users from the perspective of ergonomics, representing equality for all as well as human care.
  • Aesthetics
    The design is aesthetic in form, function and technology, integrating the comprehensive beauty of materials, craftsmanship, technology and culture. It also enjoys emotional values and attractiveness.
  • Sustainability
    The design considers economic, environmental, ethical and social factors to reduce material and energy consumption, cut pollution, guide, meet and sustain consumers’ demands.
Jury and Evaluation
  • 01
    Submission of work materials
  • 02
    Preliminnary Evaluation
  • 03
    Delivery period
  • 04
    Second Evaluation
  • 05
    Good Design Exhibition
  • 06
    Final Evaluation
  • 07
    Award Ceremony
Note: All shortlisted works will be displayed in the Excellent Works Exhibition, and only the winning works will be displayed in the excellent Works exhibition.
  • 1
    Call for Entries
    April 1st to June 30th, 2024
  • 2
    Preliminary Evaluation
    July 11-17, 2024
  • 3
    Results Announcement
    July 20th, 2024
  • 4
    Delivery Period
    July 20th to August 25th, 2024
  • 5
    Second Evaluation
    August 30- September 1
  • 6
    Results Announcement
    September 3, 2024
  • 7
    Good Design Exhibition
    Early September 2024
  • 8
    Final Evaluation
    September 18th-19th, 2024
  • 9
    Award Ceremony
    September 2024
  • 10
    Exhibition Tour
    Starting from October 2024

Please see the latest notice in case of time changes.

Winner Benifits
Trophy and Certificate
Logo Grant
Industrialization Support and Promotion
Industrial Expert Exchange
Media Promotion
Government Funding Support
Priority Application for “Xiongcai Card”
Entry qualification
Trophy and Certificate

Winners will receive a trophy and an electronic award certificate. Entries in this year's Good Design Exhibition of will receive an "Exhibition Certificate", and award-winning entries presented to the Organizing Committee will receive a "Collection Certificate".

Logo Grant

Award-winning entries will be granted a lifetime right to use the "GIDA" logo for free.

Industrialization Support and Promotion

Organize investment and financing, industrial incubation and crowdfunding institutions to dock with entrants, promote the industrialization of the project, and recommending its application in Xiongan New Area of various types of carriers.

Industrial Expert Exchange

Winners will be invited to participate in this year’s award ceremony, the Hebei International Industrial Design Week and other series of activities to conduct face-to-face exchanges and cooperation with representatives from the global design community, academia, media community, industrial community and other industries. Also, winners will have the opportunity to serve as the guest speaker of “GIDA Future Design Salon”.


Winners will be invited to participate in this year’s award ceremony, the Hebei International Industrial Design Week and other series of activities to conduct face-to-face exchanges and cooperation with representatives from the global design community, academia, media community, industrial community and other industries. Also, winners will have the opportunity to serve as the guest speaker of “GIDA Future Design Salon”.

Media Promotion

GIDA has established a media promotion network covering different industries and channels with more than 200 mainstream media around the world. The winners will be recommended to participate in interviews with major media to further enhance the social influence of excellent designs.Winners will be given priority to participate in interviews with major media to further enhance the social influence of excellent design.


GIDA will produce and promote a yearbook of outstanding entries, and the winning entries will be included in the GIDA yearbook.

Government Funding Support

According to the supporting policies for industrial design development in Xiongnu New Area, enterprises are guided to participate in design innovation competitions, and the winners of the Goldreed Industrial Design Award are provided with preferential policies such as financial incentives, talent introduction, green channel for enterprise listing and enterprise financing.

Priority Application for “Xiongcai Card”

The winners of the Golden Reed Award can apply for the "Xiongcai Card" if they meet the corresponding conditions of A, B and C talents in the "Management Measures for Xiongcai Card of Hebei Xiongan New Area (for trial implementation)" and the card holders are given service protection.

Entry qualification

The winners of the GIDA will receive priority admission to the "Xiongan Green Building Exhibition Center" and other industrial carriers of new area. Additionally, we will provide supporting services and conditions such as fully furnished apartments, talent apartments, and rental discounts.

  • Protection of Intellectual Property Rights

    a. Entrants must be the designer or owner of the entry (the owner of the relevant intellectual property rights, and there is no entry-related intellectual property disputes with others (no intellectual property disputes have occurred so far or have been properly handled). For entries that are applying for (documented) relevant intellectual property certificates but have not yet obtained official ones, entrants need to submit relevant proof in registration. For entries that have not obtained relevant intellectual property certificates after winning the prize, Xiongan Future Industrial Design Institute (hereinafter referred to as the "Organizer") and the Goldreed Industrial Design Award Organizing Committee (hereinafter referred to as the "Organizing Committee") have the right to require a written guarantee from entrants. For entries that have or may have intellectual property disputes, the Organizing Committee has the right to invalidate the registration.

    b. Please download the Intellectual Property Statement of Goldreed Industrial Design Award Entries from the GIDA official website during registration, then scan the Statement which is properly signed and sealed, and upload it to the registration system.

    c. If any economic or reputational losses are caused by defective entries, the Organizer and the Organizing Committee have the right to claim compensation from entrants. The compensation includes, but is not limited to, direct or indirect economic loss, reputation loss, litigation/arbitration fees, attorney fees, preservation fees, appraisal fees, etc.

    d. In principle, the intellectual property rights of entries should be fully owned by entrants. If an entrant only enjoys part of the intellectual property rights of the entry, they should submit the consent form of all other intellectual property rights holders of the entry that allows it to compete for this award (i.e. Goldreed Industrial Design Award Entries Intellectual Property Statement).

  • Publicity and Secrecy

    GIDA Organizer or the Organizing Committee has the right to use submitted entry information for award promotional campaigns on its own or entrust a third party, including but not limited to shooting, exhibitions, news reports, sorting and publishing, etc. All entries shall be deemed to be non-confidential, except entrants submitting a written application within five working days after registration. The Organizing Committee will not bear any losses caused by displaying entries in public.

  • Registration Information

    Please fill in registration information accurately and truthfully, which cannot be modified once submitted. 
    The Organizing Committee has the right to refuse any request of modification if entrants find the registration information is incorrect after submission. In case of false information, the Organizing Committee has the right to invalidate the entry’s registration and the honor, and take back the prize. To make sure a smooth and orderly evaluation, the Organizing Committee and the Evaluation Committee have the right to adjust the entry category according to rules of the competition and realities of the entry.

  • Registration Qualification

    Only right holders of entry intellectual property rights are qualified to register, but duplicate registration is not allowed. To avoid duplicate registration, please confirm with relevant parties before registration. If any repeated registration is found, the following dispute over who owns the honor and prize will be resolved by entrants themselves, and the Organizing Committee will bear no legal responsibility. If the two parties who register repeatedly cannot coordinate within the time limit set by the Organizing Committee, the Organizing Committee has the right to invalidate the registration and honor of the entry, and take back the prize. The same entry can only be registered for one category in one group.

  • Notification and Feedback

    All important notices such as evaluation results will be released through the official website and the registration system. Entrants are requested to pay close attention to the above information channels. If the entrant misses important information or fails to provide timely feedback as required and thus affects the evaluation, award collection and other procedures, all liabilities shall be borne by the entrant.

  • Entry Delivery

    a. According to GIDA regulations, shortlisted entrants for the Second Evaluation are required to mail the physical product or prototype (model). Entrants must strictly comply with Entry Delivery Instructions for delivering and any overdue delivery will be deemed as waiving evaluation qualification.

    b. All costs regarding entry transportation, insurance, and customs, shall be borne by entrants. If entries are damaged or lost during transportation, the Organizing Committee will not be held responsible.

    c. During the “Delivery Information” inputting period, entrants should fill in delivery information in the registration system for the Organizing Committee to receive and return entries. The Organizing Committee shall only be responsible for the safety, security of the entry according to the delivery information. For the start and end time of "Inputting Delivery Information", please see details in the 5th GIDA Delivery Instructions for Shortlisted Entries (announced the same day with the first evaluation results). 

    d. All GIDA evaluations and exhibitions will take place at professional venues and entries will be transported, attended and evaluated in accordance with relevant industry standards. If insurance required, entrants shall purchase it themselves.

    e. The Evaluation Committee will use and operate all entries at the site of the second and the final evaluation. Entrants must install and debug their entries to a usable state. If entrants need to entrust the Organizing Committee to install and debug, detailed installation videos or instructions must be provided. If the installation video or description is not clear enough, the Organizing Committee will not be responsible for the possible adverse consequences caused by those ambiguities and errors.

  • Return

    a. In principle, the Organizing Committee does not assume the responsibility for the return. If you need the Organizing Committee to return the entry on your behalf, please fill in the return information during the “Delivery Information” inputting period. Overdue requests will not be accepted.

    b. The Organizing Committee only returns entries two times: (1) Only non-awarded entries will be returned after GIDA Good Designs Exhibition. (2) Awarded and the rest non-awarded entries will be returned after the Exhibition Tour. Specific delivery period will be announced on GIDA official website and registration system. To ensure the progress of evaluations and exhibitions, entry returning requests will be rejected during non-return period.

    c. All costs regarding the return of transportation, customs and others shall be borne by entrants themselves. The Organizing Committee will use pay-on- delivery to send the entries back to China. Entrants shall also provide international express delivery payment accounts if their entries are returned overseas. The delivery time is subject to the logistics of the express, and the Organizing Committee is not responsible for the delivery time or the delivery consequence.

    d. If the entrant fails to submit a return request during the “Delivery Information” imputing period, the Organizing Committee will charge a "Deferred Management Fee". The specific fee standard refers to the entry delivery instructions of the year. The Organizing Committee will arrange the return after receiving the payment, and the return time will be designated by the Organizing Committee, no urgent dispatch accepted.

    e. Entrants will be deemed as waiving the ownership of the entry without completing the return information in the registration system in due course, nor contacting the Organization Committee to provide full return information by August 30, 2024. Then the Organization Committee enjoys all rights to deal with the physical entry.

    f. The Organizing Committee will decide whether to choose the insured service when returning entries based on the return information filled in by entrants. When the entrant receives the entry, any damage or loss of the entry and the compensation liability caused by that shall be negotiated between the entrant and the logistic company, and the Organizing Committee shall bear no responsibility.

  • Donation and Collection

    a. The Organizing Committee only collects the qualified awarded entries and grant them GIDA Collection Certificate.

    b. The prized entries must be donated to the Organizing Committee. If entries are used for further research and development, too large to be transported, or exceeds the prize money in value, the winner must submit a written application and referential materials. In this case, the donation could be made by a scale model or prototype after being confirmed by the Organizing Committee.

  • Certificate, Trophy and Prize

    a. GIDA provides electronic certificates for awarded entries. All certificates will be automatically generated in the registration system after Final Evaluation, which shall be downloaded by entrants. 

    b. One trophy for each winner will be awarded at the GIDA Award Ceremony. Entrants who are unable to attend the ceremony will be deemed as waiving the trophy.

    c. The Organizing Committee will award prizes to the winning entries based on the evaluation results. The prizes will be transferred to individual accounts or corporate accounts designated by the winners, in accordance with the relevant fiscal and taxation regulations and procedures of the People’s Republic of China. 

    Additionally, if the prize recipient and the submitting party are different, a written authorization signed and sealed by both parties must be provided.

  • Final interpretation right

    Entrants should guarantee that they have read and agreed above entry terms and conditions in detail before submitting their entries. If the entrant cannot accept any of the above terms, please do not participate in this award competition. Once the entrant submits the entry, it means that he or she irrevocably agrees to all the above terms and conditions. The Organizing Committee reserves the right of final interpretation of the terms and conditions.